![](https://blc.ly/wp-content/uploads/2022/06/header.gif)
Abstract
WOW! is a new restaurant in Libya, our studio was invited to design a visual identification system that reflects the nature of the brand.
![](https://blc.ly/wp-content/uploads/2022/06/Artboard-2-1.png)
The Challenge
With the restaurant specializing in fresh burgers and potatoes, it had a clientele of newlywed families, so we created a visual communication strategy that would resonate with them.
Workshops were held to plan and develop the brand vision with the client before starting anything.We have made a mind map and outlined the brand attributes.
![](https://blc.ly/wp-content/uploads/2022/06/Artboard-9-1.png)
The solution and the output
The first visual output from the identity building process was the logo.
Structure WOW! logo is built on a modular grid, its main element is a rounded square denoting burgers, in addition to a completely modified font.
![](https://blc.ly/wp-content/uploads/2022/06/Artboard-5.png)
![](https://blc.ly/wp-content/uploads/2022/06/Artboard-6.png)
The colors and fonts were carefully chosen to fit the brand’s voice and message.
![](https://blc.ly/wp-content/uploads/2022/06/Artboard-11-1.png)
![](https://blc.ly/wp-content/uploads/2022/06/Artboard-12-1-scaled.jpg)
Our favorite part is the packaging and printables
because we make it fun and exciting.
![](https://blc.ly/wp-content/uploads/2022/06/fgtge-1-1024x576.jpg)